PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA || Demand for Digital marketing skills is skyrocketing! Gain hands-on experience and a holistic understanding of most current marketing strategies the world's most successful brands are using to connect with modern consumers.
...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will train entrepreneurs, business owners and marketing managers to develop strategies to boost their exposure and engage with modern consumers.
| Required 3 Courses (12 units) | Units | Fall | Winter | Spring | Summer |
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| BUSAD X409.65 - Marketing Principles and Practices | 4 |
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| MGMNT X477 - Developing a Digital Marketing Strategy | 4 |
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| MGMNT X477.1 - Web Analytics for Marketing | 4 |
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| Elective Courses: At least 1 course (4 units) | Units | Fall | Winter | Spring | Summer |
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| BUSAD X409.11 - International Marketing | 4 |
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| MGMNT X482 - Public Relations | 4 | |
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| BUSAD X409.66 - Marketing Internship | 4 | |
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| MGMNT X479 - Business and Personal Branding | 4 | |
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| MGMNT X410 - Business Development and Sales | 4 | |
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| Important Course Information | |||||
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| Public | UCSB Students | International | |
| Individual Courses | $685 | $514 | -- |
| Estimated Certificate Cost | $2835 | $2,151 | $5,390 |
| *25% Discount Available for Current UCSB Students! | Info |
To earn this Digital Credential, the student has acquired actionable skills and knowledge needed to develop strategies, implement and monitor the results of digital marketing projects that fit into an organization’s overall marketing goals.
Successful Completion of:
• MGMNT X477 - Developing a Digital Marketing Strategy
• MGMNT X477.1 - Web Analytics for Marketing
• TMP X450 - Introduction to Project Management
• 108 Contact Hours
• 12 Professional Units
