Introduction to Global Business
PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Globalization is reaching a level of unprecedented growth. Prepare to succeed in a world of constant changes and rapid growth by exploring fundamental business skills from a global perspective. Compare and contrast business practices being used across the world and develop a business plan for a comprehensive launch of a product concept to be sold in the global marketplace.
This program is perfect for...
...International and domestic participants in the early stages of their professional careers that are looking for a solid foundation in business development, international marketing and global economics.
What you'll learn...
How different institutions and people interact to create global financial events
How to identify the major drivers and characteristics of global consumers
Conceptual and analytical tools to develop effective international marketing plans
How to undertake appropriate market positioning on specific foreign markets
Business communication and leadership skills needed to work across cultures
Global market analytics and how to identify potential market niches
|2020-21 CERTIFICATE PROGRAM QUARTERLY SCHEDULE|
|Required PaCE Courses||Units||Fall||Winter||Spring||Summer|
|BUSAD X411.1 - Strategic Business Development in the Global Marketplace||4|
|BUSAD X409.11 - International Marketing||4|
|ECON X455.1 - Global Economics||4|
Online UCSB / Blended Downtown Santa Barbara
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UCSB/ Community Certificate
Complete Certificate Cost