UC Santa Barbara Professional and Continuing Education and UCSB International Programs News & Events

Upgrade to digital

Upgrade to Digital

By Kent Johnson - June 24, 2021
Sixty percent of a marketer’s time is now dedicated to managing digital marketing activities, which is seriously accelerating the demand for digital skills training.

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Dream Team

By Kent Johnson - June 24, 2021
It is an indisputable fact that digital tools and channels positively influence marketers’ abilities to achieve...

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AMA & DMI Partnership

By Kent Johnson - June 22, 2021
The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) today announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S.

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