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Digital Marketing

PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)

This program is perfect for...

...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will prepare leaders of small or medium businesses to develop strategies to boost their exposure and engage with modern consumers.

What you'll learn...

Current trends in digital marketing
A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service
Best practices in online analytics and measurement, website optimization, and content strategy
How to leverage metrics to evaluate the performance of websites and social media campaigns

You can enroll in 3 easy steps

OR    Enroll by phone - 805.893.4200 | Mon-Fri - 9am-5pm PST  


Required: 3 Courses (10 units) Units Fall Winter Spring Summer
BUSAD X409.65 - Marketing Principles and Practices 4   Ventura Ventura  
MGMNT X477 Developing a Digital Marketing Strategy 4 UCSB Ventura Ventura  
MGMNT X477.1 Web Analytics 2   Ventura Ventura Ventura
Elective: At least 1 course (4 units)          
BUSAD X409.11 International Marketing 4 UCSB Ventura Ventura  
BUSAD X409.66 Marketing Internship  2 - 4 UCSB Ventura Ventura Ventura
MGMNT X479 Business and Personal Branding 4 UCSB Ventura Ventura  
MGMNT X481 - Selling for Non-Sales Professionals 2   Ventura   Ventura

Ventura Online       UCSB UCSB        UCSB  / Ventura Blended        Ventura Downtown Santa Barbara

  • Certificate Eligibility and Requirements
  • International Students need to apply to the International Diploma Program before enrolling in classes from this course schedule. 
  • All PaCE classes will be offered remotely through Summer 2021. Please check back in Summer '21 to confirm the mode of delivery of courses during Fall '21 and beyond.
  • How to Access Your Online Course: One business day after enrollment but no sooner than 2 weeks before the beginning of the course, you will receive an email with detailed instructions on how to access your online course. You don’t need to take any action until you receive that email. Please note that you will not be able to access your online course until all the steps highlighted in that email are complete.

Transfer credit available!

Have you previously earned academic or professional units at another institution? You can apply for transfer credit towards this certificate!

Transfer credit available for courses in:

Marketing | Entrepreneurship | Communication | Management


UCSB Students
Individual Courses*
$385 - $620
$385 - $620
Estimated Certificate Cost
$2,145 - $2,395
$2,145 - $2,395

3 Easy Steps to Request Certificate

1Log into your PaCE Student Account to verify that you have completed all Certificate requirements

2 Click here to request your certificate release

3 Check your email for a Certificate notification from, our official credential provider.

“It is amazing to learn knowledge and skills directly from industry professionals that engage day-to-day in the world of digital marketing.”

-Vanessa Ceja