Digital Marketing

PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)

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This program is perfect for...

...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will prepare leaders of small or medium businesses to develop strategies to boost their exposure and engage with modern consumers.

What you'll learn...

Current trends in digital marketing

A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service

Best practices in online analytics and measurement, website optimization, and content strategy

How to leverage metrics to evaluate the performance of websites and social media campaigns

You can enroll in 3 easy steps

1. Click on the course you want

2. Click "Add to Cart" and proceed to "Checkout"

3. Login to your existing account or create a new one

OR Enroll by phone - 805.893.4200 | Mon-Fri - 9am-5pm PST

Courses

2020-21 CERTIFICATE PROGRAM QUARTERLY SCHEDULE
Required: 3 Courses (10 units)	Units	Fall	Winter	Spring	Summer
BUSAD X409.65 - Marketing Principles and Practices	4
MGMNT X477 Developing a Digital Marketing Strategy	4
MGMNT X477.1 Web Analytics	2
Elective: At least 1 course (4 units)
BUSAD X409.11 International Marketing	4
BUSAD X409.66 Marketing Internship	2 - 4
MGMNT X479 Business and Personal Branding	4
MGMNT X481 - Selling for Non-Sales Professionals	2
Online UCSB / Blended Downtown Santa Barbara
Certificate Eligibility and Requirements International Students need to apply to the International Diploma Program before enrolling in classes from this course schedule. All PaCE classes will be offered remotely through Summer 2021. Please check back in Summer '21 to confirm the mode of delivery of courses during Fall '21 and beyond. How to Access Your Online Course: One business day after enrollment but no sooner than 2 weeks before the beginning of the course, you will receive an email with detailed instructions on how to access your online course. You don’t need to take any action until you receive that email. Please note that you will not be able to access your online course until all the steps highlighted in that email are complete.