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|2021-22 PaCE CERTIFICATE PROGRAM AND QUARTERLY SCHEDULE|
|Required: 3 Courses (12 units)||Units||Fall||Winter||Spring||Summer|
|BUSAD X409.65 - Marketing Principles and Practices||4|
|MGMNT X477 - Developing a Digital Marketing Strategy (See DMI/AMA Note Below)||4|
|MGMNT X477.1 - Web Analytics for Marketing (See DMI/AMA Note Below)||4|
|Elective: At least 1 course (4 units)|
|BUSAD X409.11 - International Marketing||4|
|MGMNT X482 - Public Relations||4|
|BUSAD X409.66 - Marketing Internship||2 - 4|
|MGMNT X479 - Business and Personal Branding||4|
|MGMNT X481 - Selling for Non-Sales Professionals||2|
Online UCSB / Blended Downtown Santa Barbara
Offering Digital Credentials. Learn more.
Digital Marketing Specialist
To earn this Digital Credential, the student has acquired actionable skills and knowledge needed to develop strategies, implement and monitor the results of digital marketing projects that fit into an organization’s overall marketing goals.
Successful Completion of:
• MGMNT X477 - Developing a Digital Marketing Strategy
• MGMNT X477.1 - Web Analytics for Marketing
• TMP X450.1 - Introduction to Project Management
• 108 Contact Hours
• 12 Professional Units
Advisory Board Members (Click for bio)
UCSB-PaCE is pleased to partner with the Digital Marketing Institute (DMI), the leading global certification for the digital marketing industry. This partnership has facilitated subsidized access to a wealth of DMI tools and resources to our students during their certificate progression. These resources, as well as our digital marketing syllabii, have been developed and are regularly updated in collaboration with DMI, with the oversight from DMI's industry experts, and are validated by 40 of the leading brands in the digital marketing industry. The DMI advisory body, spanning across industries and countries, has ensured the global applicability and recognition of our digital marketing curriculum.
“It is amazing to learn knowledge and skills directly from industry professionals that engage day-to-day in the world of digital marketing.”