Digital Marketing
Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)
This program is perfect for...
...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will prepare leaders of small or medium businesses to develop strategies to boost their exposure and engage with modern consumers.
What you'll learn...
Current trends in digital marketing
A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service
Best practices in online analytics and measurement, website optimization, and content strategy
How to leverage metrics to evaluate the performance of websites and social media campaigns
Courses
Elective: At least 1 course (4 units)
- MGMNT X479 Business and Personal Branding (Fall/Winter/Spring - Blended) - 4 units
- BUSAD X409.11 International Marketing (Fall/Winter/Spring - Blended) - 4 units
- BUSAD X401.3 Public Relations and Advertising (Spring - UCSB Campus) - 2 units
Courses are offered across 4 academic quarters: fall, winter, spring and summer. For more information visit Approved Academic Calendar.
Ready to start?
Community
International
Individual Courses*
$600
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Complete Certificate Cost
$3,150
$4,500
“It is amazing to learn knowledge and skills directly from industry professionals that engage day-to-day in the world of digital marketing.”
-Vanessa Ceja