Digital Marketing
PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)
This program is perfect for...
...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will prepare leaders of small or medium businesses to develop strategies to boost their exposure and engage with modern consumers.
What you'll learn...
Current trends in digital marketing
A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service
Best practices in online analytics and measurement, website optimization, and content strategy
How to leverage metrics to evaluate the performance of websites and social media campaigns
Courses
Required: 2 Courses (8 units)
- MGMNT X477 Developing a Digital Marketing Strategy (TBD) - 4 units
- MGMNT X478 Brand Strategy Implementation (TBD) - 4 units
- MGMNT X477.1 Web Analytics (Summer - ONLINE) - 2 units
Note to Students: as MGMNT X478 Brand Strategy Implementation will not be offered in the coming quarters PaCE will accept the combination of MGMNT X477.1 - Web Analytics and either BUSAD X401.3 - Public Relations and Advertising OR MGMNT X481 - Selling for Non-Sales Professionals as a valid substitution for certificate requirements.
Elective: At least 1 course (4 units)
- MGMNT X479 Business and Personal Branding (TBD) - 4 units
- BUSAD X409.11 International Marketing (TBD) - 4 units
- BUSAD X401.3 Public Relations and Advertising (TBD) - 2 units
- MGMNT X481 - Selling for Non-Sales Professionals (Summer - ONLINE)
Courses are offered across 4 academic quarters: fall, winter, spring and summer. For more information visit Approved Academic Calendar.
Ready to start?
UCSB/ Community Certificate
International Diploma
Individual Courses*
$600
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Complete Cost
$1,950
$5,245
“It is amazing to learn knowledge and skills directly from industry professionals that engage day-to-day in the world of digital marketing.”
-Vanessa Ceja