Introduction to Global Business

PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Globalization is reaching a level of unprecedented growth. Prepare to succeed in a world of constant changes and rapid growth by exploring fundamental business skills from a global perspective. Compare and contrast business practices being used across the world and develop a business plan for a comprehensive launch of a product concept to be sold in the global marketplace.  Live online and/or asynchronous class options are available.


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This Program is Perfect For...

...International and domestic participants in the early stages of their professional careers that are looking for a solid foundation in business development, international marketing and global economics.

What you'll learn...

  • How different institutions and people interact to create global financial events
  • How to identify the major drivers and characteristics of global consumers
  • Conceptual and analytical tools to develop effective international marketing plans
  • How to undertake appropriate market positioning on specific foreign markets
  • Business communication and leadership skills needed to work across cultures
  • Global market analytics and how to identify potential market niches


Required Courses (12 units) Units FallF WinterW SpringSp SummerSu
BUSAD X411.1 - Strategic Business Development in the Global Marketplace 4        
BUSAD X409.11 - International Marketing 4


ECON X455.1 - Global Economics 4


 UCSB  / Ventura

UCSB  / Ventura

Important Course Information


  Public UCSB Students International
Individual Courses $685 $514 --
Estimated Certificate Cost $2,150 $1,637 $5,245
    *25% Discount Available for Current UCSB Students!  Info

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