By Staff Writer - February 25, 2021

Consider Professional Certificates

On the fence in thinking about whether to pursue a professional certificate?

In a recent article by Janet Alvarez titled, "Want a raise or better job? Consider these four professional certifications" she points out a few certificates that we offer! 

Janet makes a good point in saying, "The economic chaos caused by the Covid-19 pandemic has caused financial stress in many households. However, there are opportunities to improve your value on the job market and achieve your financial goals. Although many people find themselves working from home, or with reduced hours of employment, it could be the ideal time to acquire a professional certification that helps increase salary and expand professional possibilities."

Here are a couple certificates we offer that are highlighted in the article:

Project Management Professional (PMP)
On average, a PMP professional earns more than $ 112,000 annually, or a 23% increase over their non-credentialed peers. Financial advisor Derek Dobin suggests the PMP as a resource for many professionals seeking an advantage in the workplace.
“It’s a really well-regarded credential that I’ve seen open up a lot of doors and increase salaries.”

Digital Marketing
If you love connecting with others through the internet and social media, a digital marketing certification could open up a lot of opportunities. And in many cases, the most valuable certifications can be obtained for free. You can learn to use most Google marketing tools, such as Google Ads, Google Marketing, or Google Analytics for free. Google Digital Garage offers a free official certification in digital marketing fundamentals. And the popular HubSpot also offers free courses in social media marketing, and so much more. On average, a digital marketer can earn about $ 58,000 annually, while a digital marketing manager makes an average of $ 98,000.

Another recent article on by Kirk Carapezza points out some more pro-certificate information:

“In order to stay afloat — and hopefully expand — private liberal arts colleges will need to come up with new sorts of offerings that respond to the market demands,” he said, pointing to research that finds since March, Americans are increasingly interested in non-degree, certificate opportunities.

Offering more short-term affordable programs will make you more attractive to a broader range of learners, whether they’re traditional college-age or adult learners." 

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