How Professional Certification Transforms Digital Capabilities
In today’s digital landscape professional certification is a way for organizations to hone and boost the digital capabilities of their workforce. It provides employees – current and future with the industry-aligned skills and knowledge needed to drive business success.
Representing 22.5% of the world economy1 - digital technologies have an undeniable impact on commerce and society. As a huge driver of the global economy, a professional certification is crucial to thrive in a digital world.
Hire or cultivate experts:
60% of employers use the power of certification to confirm subject matter expertise.
Employees with a certification are 90% more productive and 60% more efficient compared to those without.
67% of employers use certifications to measure a candidate’s willingness to work hard and meet a goal.
Reduce employee churn:
When hiring a new employee, the ability to assess skills could save time and money. In fact, as much as 80% of employee turnover is due to bad hiring decisions.
Enjoy maximum Return on Investment:
Professionals attribute a personal ROI of 253% and an organizational ROI of 216% to professional certification.
Professional certification is seen as the best performing credential in many different dimensions such as learning, career advancement and value.
Minimal cost, maximum benefits:
The cost of certification is recouped through increased productivity, faster troubleshooting and fewer skills gaps. There is also a correlation between certification, job security, and satisfaction.
Encouraging employees to earn a professional certification will demonstrate to customers and clients that a business holds its staff to the highest professional standards.
Validate a continuous learning ethic:
Professional certification shows a staff member’s proactivity and motivation to learn and gain new knowledge.
Industry certification will allow companies to rely on their team’s ability to meet industry benchmarks and count on work of a higher and more consistent quality.
Superior availability and risk mitigation:
Employees with the right skills can identify problems and provide solutions with ease.
Encourage promotion and development:
90% of employers agree that certified individuals are more likely to gain promotion than those without, while 89% feel they perform better than noncertified staff in similar roles.
In the future, 70% of professionals in the US8 believe it will be more important to earn a degree or professional certificate to get a good job. In today and indeed tomorrow’s world, professional certification will ensure longevity, relevance, and commercial success - priceless commodities to any brand, business or organization.
Learn more about our Digital Marketing Certificate.